by Paige Velasquez Budde | Sep 23, 2025 | Uncategorized
Entrepreneurship often requires reinvention. The most impactful leaders don’t just double down on one path—they follow passion, solve problems that matter, and build trust along the way. That’s the story of Jaron Lukas, my guest on a recent episode of The...
by Paige Velasquez Budde | May 5, 2025 | Uncategorized
Let’s be honest—when someone says “growth strategy,” most CEOs jump to the usual suspects: product/service innovation, market expansion, operational efficiency. But there’s a high-leverage growth strategy hiding in plain sight, often overlooked because it doesn’t sit...
by Paige Velasquez Budde | May 5, 2025 | Uncategorized
In today’s PR landscape, companies face an interesting dilemma: Should they pursue the broad reach and established credibility of traditional name brand media, or should they focus on the targeted but smaller platforms of micromedia like podcasts and niche blogs? Both...