In a world of noise and distrust, the most powerful business asset isn’t marketing—it’s you.

keynotes & WORKSHOPS

Leaders today face an uphill battle.

Trust in institutions and corporations is at an all-time low, and the noise in the marketing landscape is louder than ever. To compete and win, leaders must learn how to leverage their leadership as their most powerful business asset—without spending a fortune on marketing. In a world where algorithms increasingly determine what audiences see and believe, the loudest voice isn’t always the most powerful, but the most trusted (and discoverable) one is.

In this research-backed session, TEDx speaker, entrepreneur, and author Paige Velasquez Budde challenges outdated marketing playbooks and introduces a modern, high-impact strategy: becoming a Strategic Business Influencer.

The reality is that today’s customers don’t just buy from companies, they buy from people they trust. And in a digital ecosystem where AI decides which leaders and brands rise to the surface, visibility and discoverability are inseparable from credibility. Leaders who are mission-driven, human-centered, and strategically visible are winning.

This session will show you how to position yourself as an onramp to your business, accelerate credibility, forge powerful connections, and ensure you’re discoverable in an AI-driven landscape using the actions you’re already doing as a leader to reach the right audience.

You’ll learn how to:

• Establish differentiation by creating an Influence ID that magnifies your impact and ensures AI surfaces you in the right context

• Audit your online presence to build instant credibility, trust and AI discoverability

• Leverage strategic content as a business development tool

• Tap into micromedia, niche podcasts, trade publications, and digital communities. that build both influence and AI signals for long-term discoverability

This session isn’t about chasing virality or mass media. It’s about owning your influence, building relationships at scale, and future-proofing your trust and visibility in the era of AI.