The Strategic Business Influencer

Don’t just follow trends—become a leader who shapes them.

As traditional marketing tactics continue to falter in today’s business landscape, simply amassing followers and leading with a corporate logo is no longer enough. This essential guide offers a new, seven-step approach to brand building and provides the tools for any leader to compete with giants by showing them how to amplify what most already do best: teaching and relationship building as a way to build trust in a way corporations cannot.

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Strategic Business Influencers may not be as famous as the mainstream celebrities the word “influencer” usually evokes, but they are converting the intangible benefits of influence into significant impact on their revenue and profits.   

In an increasingly skeptical environment, these leaders build trust and credibility previously reserved for big-name CEOs and target precisely the right audience to build strong, scalable relationships with their customers, investors, employees, and partners.    

Zilker Media CEO Paige Velasquez Budde, a veteran marketer, entrepreneur, and speaker, walks leaders through her seven-step process for aspiring Strategic Business Influencers, offering them a powerful, unified strategy to build big brands, even with small budgets. Entrepreneurs, corporate leaders, and aspiring business owners alike will gain the tools to transform their professional image, discovering how to:

Reinvent their brand by creating a compelling “Influencer ID” and evaluating their current market image to ensure they stand out
Enhance their relationship management by developing high-touch relationships with customers and stakeholders to convert them into loyal advocates
Leverage today’s digital tools by mastering the art of generating buzz through PR and content creation using the many free or low-cost tools now available

Drawing on case studies from diverse industries—from regional banking to subfloor manufacturing, women’s undergarments to tech software development—becoming a Strategic Business Influencer builds undeniable leverage for a brand, no matter the industry or business size.

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your REPUTATION as a leader is a POWERFUL ASSET

How effectively are you positioning your brand to accelerate trust and drive meaningful business growth?

TAKE THE QUIZ

There’s a reason most CEOs struggle to make marketing work: They don’t see how their role has changed. This book delivers that clarity—and a strategy that aligns leadership with growth.

Camille Burns

CEO, Women Presidents Organization

For anyone looking to elevate their strategic influence and impact, this book is a must read. Paige does a masterful job articulating the ‘why’ for visibility in today’s rapidly evolving market.

Kelley Fain

President, Shaw Commercial

Most branding books are all talk. This one is actually useful. Paige keeps it real and shows leaders how to turn what they are doing into results.

Brandon Phillips

World Series Champion, 3-time MLB All-Star, 4-time Gold Glove Winner, Silver Slugger Award Winner, and Owner, The Atlanta Smoke

Think you’re too busy as a CEO to build your brand? Paige shows how you’re already doing it—just not strategically. This book will show you how to amplify your actions to deliver business results.

Joel Trammell

5-time CEO, Author, Chairman, Founder, and Investor

This isn’t about likes, followers, or fame. It’s about building a company that lasts by leveraging your leadership, your voice, and your mission. Paige nails the modern formula for trust that scales.

Dr. Kara Hartl

Founder and CEO, Troy Medical

Most books teach tactics. Paige teaches strategy: how to weave your brand into every message so your company stands out and sustains momentum.

Sarah Goodman

Managing Partner and President, Eminence M&A Strategies

This is the book I wish I had when I launched my business. I never saw myself as someone who could ‘do sales,’ but this book affirms what I had to learn the hard way: Authenticity and honesty aren’t just acceptable—they’re powerful. For leaders who would rather lead with purpose than self-promote, this book redefines what effective marketing can be.

Michelle Ray

CEO, Absolute Facility Solutions, LLC

The Strategic Business Influencer marries practical, actionable steps with an unwavering commitment to authenticity as one focuses on branding. I found the book’s six-step approach, from defining your unique ‘Influence ID’ to turbocharging referrals, to be a refreshing road map for leaders who understand that genuine connections and high-touch interactions are the true currency in business and the most enduring asset in a competitive landscape.

Christa Kleinhans Tuttle

Founder, Investor, Strategic Advisor, Board Facilitator

Paige gives leaders the blueprint to thrive in today’s world. If you’re still relying on old-school PR or chasing social media trends, read this before you waste another dollar.

Jennifer Seay

Founder & CEO, Art + Artisans

Paige Velasquez Budde is an amazing leader who is able to translate her deep knowledge and breadth of experiences in marketing into this book. This book gets one thing right that most miss: marketing only matters if it leads to business results. Paige makes the case for building trust as a growth strategy — and gives you the framework to make it happen.

Jane Harvey

President & Owner of 3 Alphagraphics Locations